Mistletoe sales – a measure of economic recovery?

US economic news organisation Marketplace visited the Tenbury Well Mistletoe Auctions a week or so ago, for a radio broadcast discussing whether mistletoe sales reflect post-covid economic recovery here in the UK. The general feeling at the auctions was upbeat, which is great – though bear in mind this was recorded just before the Omicron variant hit the news.

marketplace1Marketplace’s UK reporter Stephen Beard presents the piece, interviewing auctioneer Nick Champion, Festival organiser Diann Dowell and several buyers. Plus myself, pictured on their website with mistletoe in the back garden here in Gloucestershire.

It’s only a short piece, just over 4 minutes long, and well worth a listen – direct link to it is https://www.marketplace.org/2021/12/13/will-brits-embrace-economic-recovery-under-the-mistletoe-this-christmas/

If you’re curious about who Marketplace are (I certainly was) you can find out more on their website – they are a public service broadcaster with a mission to improve economic knowledge through accessible radio journalism. They say they have

“the most widely consumed business and economic news programs in the country. With more than 14 million weekly listeners on more than 800 local public radio stations nationwide and millions more across our digital platforms, we’ve changed the way people think about the economy.”

So probably worth bookmarking their website (or setting your smartspeaker) for more than the occasional mistletoe story.

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