Plenty of mistletoe mentions on ITV this morning – all within the 2 hour show Love Your Weekend with Alan Titchmarsh (on ITV Hub here). Helped along a bit by Sir Cliff ‘Mistletoe and Wine‘ Richard being the main guest.
Christmas swag-making featured about 30 minutes in – with plenty of mistletoe incorporated into a very long decoration. Some good mentions of how sticky the berries are, and their need for light when germinating, but then Mr Titchmarsh ruined the illusion that, for once, here was a TV Gardener who knew how to grow mistletoe, by stating, categorically, that berries had to be ‘rotten’ before the seeds would germinate. Where on earth did he get that bit of nonsense from?? Berries have to be mature (which they will be in February/March, not now) but not rotten. How would being rotten help?! They germinate best when fresh and healthy. Yet another TV Gardener getting it wrong (see many previous blogs over many years). I really do despair.
All the more frustrating because I had helped make this programme – their Tree of the Week was Apple, using footage taken in an orchard session with me back in October, with Lesley Joseph’s voiceover referencing the link between apple trees and mistletoe (49 minutes in if you watch it) and then a session with me talking about mistletoe, in that same Gloucestershire orchard, at 76 minutes* in. Nice little bit of film, didn’t realise my hair was getting so grey though!
And, towards the end (about 105 minutes in) another nod to apple trees and Gloucestershire orchards when Alan and Sir Cliff sample some liqueurs, including an Eau de Vie made from apples grown in a heritage varieties orchard in Gloucestershire.
Apples trees, orchards and mistletoe – what’s not to like? Just incorrect (as usual) TV Gardener advice!
(*timings are all from the 2 hour programme as broadcast. If you’re watching on ITV Hub it’s 30 minutes shorter (fewer ads) so my bit is at about 59 minutes in. If watching ad-free on ITV Plus it will, I assume, be even earlier.)
Many of my mistletoe talks this season have had a history theme, looking back at mistletoe in days gone by – both ancient (myth, legend etc) and modern, describing how Christmas demand for mistletoe from the 19th century onwards made it a saleable product, not just a curious tree parasite.
The trade in mistletoe grew and grew – built on the growing popularity of the kissing custom in the Victorian era and a desire, requirement even, for every home to have some mistletoe at Christmas. This demand led to a massive trade in harvested mistletoe, mostly from apple orchards where it is easily cut. And most of those orchards were, some still are, in the south west midlands of England and, of course, abroad in France where mistletoe grows abundantly.
Stories of this trade are fascinating – it was very significant, with huge amounts being shipped by train around the country, across the channel from France and even, before the advent of air travel, shipped from Britain out to Australia, South Africa etc. The ‘colonies’ wanted proper mistletoe, even if it was a few weeks in transit and a bit shrivelled on arrival.
These days the quantities traded are much smaller – though most is still cut from apple trees in SW English midland and French orchards. Firm trade figures are almost impossible to obtain as so much is traded informally now – there are no tonnages for ships or railways, it’s just cut and freighted in lorries, vans and trailers with no documentation required. The only regular source for trade figures is Tenbury Mistletoe Auction, but even this only give a small snapshot of the overall trade as only a fraction of the trade, and certainly none of the imported mistletoe (which is probably the majority), passes though here. So, data from here shouldn’t be used in scientific analyses of the trade (you know what I’m talking about Jeff!).
But if there are no overall trade figures how can I say quantities have decreased? Well, technically I can’t, obviously. But several factors suggest major change – not least the amount available to harvest is much less as there are far fewer suitable orchards here or abroad. Another major factor is the much more laidback approach to kissing we have these days – mistletoe is no longer needed by many people for a quick smooch with a stranger! And then there’s plastic mistletoe – a trend that’s grown alongside artificial Christmas Trees – why worry about buying the real thing when you can use the plastic imitation you hang every year, kept in the loft the rest of the time with the lights and baubles?
Stats are very hard to come by though – the National Trust recently announced that in a survey of 240 members, when asked what Christmas traditions they no longer took part in, 31% said they no longer hang mistletoe. A small sample but, if it is reflecting the wider population, that’s a third not using mistletoe at all. And it’s not clear whether the other two-thirds use the real thing or plastic.
But that’s only a small sample, and just one survey. I recall a survey back in 2007, apparently of 3000 people, which said 9% actually pick their own mistletoe – which sounds great and suggests a thriving tradition until you realise that most of Britain has hardly any mistletoe to pick, so it’s very unlikely 9% of people even have an opportunity to pick their own. There must have been something wrong with the wording of the question, or the interpreting of the results – unless all the respondents lived in the south-west midlands. Statistics need to be treated with some caution!
And, talking of stats to be treated with caution here are the stats, so far, for the Tenbury Auctions this year, with corresponding stats from the same week in 2017 and 2018. The most recent auction was yesterday but stats for that aren’t available yet.
Mistletoe 1st Quality £/kg
Mistletoe 2nd Quality £/kg
Tuesday 26th November 2019
1.50 to average 1.00
0.50 to average 0.30
Tuesday 27th November 2018
3.00 to average 1.75
1.00 to average 0.50
Tuesday 28th November 2017
2.50 to average 1.25
0.75 per kg to average 0.25
Make of that what you will – I would caution against any serious analysis – these are just indicators of prices at one venue. The good stuff (1st quality) is the material with good ripe white berries and deep green leaves, the other (2nd quality) had, mostly, just as many berries but in that week some were underripe and not fully white and some had the leggy-ness or the yellower leaves that always reduce the value. The only major difference to last year’s mistletoe is, from appearances, slightly smaller berries overall and perhaps slightly later ripening (arguably causing those smaller berries).
A good turn out of both people and mistletoe lots for today’s mistletoe auction at Tenbury Wells. Mistletoe looking good, lots of berries, again, though perhaps not quite as plump as some previous years. A few lots had yellower leaves – which won’t fetch as good a price as the greener stuff. But there were masses of nice green stuff too.
Some lively bidding for lovely mistletoe!
Only two auctions this year – the second and last is next week, Tuesday 3rd December.
Slide show of scenes before and during below:
More Mistletoe Information: for general mistletoe info visit the Mistletoe Pages website.
The phrase Mistletoe Market is fairly uncommon here in the UK – the mistletoe auctions at Tenbury Wells are sometimes called this, but not often. We also have a few Mistletoe Fairs – some more mistletoey than others (of which more in another post soon) – but we have few events formally called a Mistletoe Market.
But cross the atlantic and the US is brimming with ‘mistletoe markets’, some lasting just a day or so, some lasting weeks, some as early as November, some not until nearer Christmas. These are real, regular, pre-Christmas phenomena.
So what are they, and where, if at all, does mistletoe feature? Mistletoe in the US is, as regular Mistletoe Diary readers will know, a different and much less attractive species than the species we have here in Europe, so it would be surprising if these markets were actually about mistletoe – the local species aren’t really special enough!
And of course they’re not about mistletoe, the word is used as a label for a seasonal pre-Christmas retail event. But that doesn’t matter – it’s still a reflection of mistletoe as a cultural plant, harking back centuries, possibly millennia, to mid-winter customs with the plant.
Many of these Mistletoe Markets are run by good causes – Junior Leagues, Schools and other community groups. Others are run by city authorities and a few seem to be firmly commercially-run.
Mistletoe Market is returning, Junior League of Cobb-Marietta is excited for the return of the beloved holiday shopping event. We are thrilled to bring back the spirit of Mistletoe Market, raising funds to support many community service programs. You can’t go wrong by Shopping Small and For a Cause! Mistletoe Market will be bringing together 50 plus specialty merchants from across the Southeast. Join us as we get the holiday season started!
Mistletoe Market is Oklahoma City’s premier shopping event featuring unique merchandise from more than 100 carefully selected vendors from Oklahoma and across the country. Shop for clothing, gourmet foods, gifts, children’s items, jewelry and more – we promise you’ll find everything you need and more!
Mistletoe Market raises funds to support the mission of the Junior League of Oklahoma City. Proceeds from Mistletoe Market go to fund the Junior League of Oklahoma City’s health-based community projects in the Oklahoma City metro and helps the Junior League send trained volunteers into the community.
Thanks to the dollars raised at Mistletoe Market since 1994, JLOC has been able to distribute more than $1.5 million to Oklahoma City through funding of community projects!
The Mistletoe Market will run from 10am to 6pm on December 7, 2019. Reminiscent of the German Kristkindl Market, this festive Holiday Shopping Market brings old world charm & warmth to Grove City’s Historic Town Center
Breakfast with Santa. Come to these Festive Market Spaces for your unique, one of a kind, Holiday Gift Shopping
• In Town Center Businesses
• Inside City Hall’s Council Chambers & Lobby
Find Selected Retailers & Fine Crafters for Exclusive Holiday Gift Items & Winter Wares
The Junior League of Huntington’s Mistletoe Market is a one-day shopping event that kicks off the holiday shopping season. Proceeds from this event help us with our initiatives on promoting physical and mental wellness for women and children. Mistletoe Market 2019 will be held at the Ramada Limited located at 3094 16th Street Road in Huntington, WV on Friday, November 8th from 4:00 pm-10:00 pm. If you purchase a VIP ticket you are granted early access from 4:00 pm-6:00 pm along with a wine glass full of coupons.
Mistletoe Market celebrates its 21st anniversary on October 31 – November 3, 2019 at Southwest Virginia Higher Education Center. Highlights of the Market include $500 in shopping spree opportunities, Mistletoe Market Cafe, and daily door prizes. Over 80 Merchants from 15 states bring a variety of items including: gifts for the gardener in your family, jewelry including earrings, bracelets and necklaces, holiday decor, clothing, and antiques. In addition to our cafe there are gourmet food vendors with fantastic holiday treats and food trucks to keep your energy high as you shop til’ you drop.
Shop till you drop at the Midtown Mistletoe Market. This destination, high energy NYC style holiday inspired market features contemporary craft, makers, fine foods, lots of activities, DIY gift stations, live entertainment and artists selling their original and series works, located in the heart of Midtown Houston in Midtown Park. Look for the beautiful outdoor setting with custom made red and white tents and holiday décor. Sip, stop and play Santa is on his way.
These are just a few – have a google if you want to find out about all the others!
Here in the UK we seem to call similar events (though we don’t actually have many of them) Mistletoe Fairs – I’ll say more about those another time.
Mistletoe Information: for general mistletoe info visit the Mistletoe Pages website.
My recent post about the new mistletoe-eating bird in Borneo reminded me of several other exotic (to us in Britain) mistletoe stories. One particular story from last year came to mind – a project in New Zealand where local residents were being given mistletoe seeds in an effort to re-establish local mistletoe species.
The project, based in Christchurch, involved the collection of seeds by local ecologists and then the doling out of 20 seeds each to local volunteers, for them to plant onto suitable hosts, especially in gardens. Participants were asked to monitor their seeds to assess success, or failure.
It’s a curious concept – but one which has echoes over here – I’ve worked with many UK conservation groups trying to get mistletoe established in parks and nature reserves –mainly in the east of England, where our mistletoe is relatively uncommon. Including some very well-known parks and a few palace gardens. And of course I’ve been involved in garden mistletoe plantings for many years, both directly and through provision of mistletoe grow-kits online.
The trick, which will probably apply to NZ as well as UK mistletoe, is to remember where (i.e which branch, and whereabouts on the branch) you planted the seeds and to be patient, as initial growth is slow and it may be several years before you get a growth of any size. I’ve lost count of the number of people who write to me, several years after planting, saying they are astonished to find their mistletoe is growing – they assumed, because they had overlooked the initial small growths, that they had failed, but actually they’d been very successful.
I’m not sure how quickly those NZ species grow – but having looked up the story again I see that 2018 was the second year of the project – I wonder whether that’s a reflection of the same problem, establishment after just one year is difficult to assess, so people try again. Although, on reading the news story published in 2018 it seems that 200 new plants had been recorded as established the year before, so perhaps those NZ species establish more quickly than ours!
The Christchurch project was led by Kristina Macdonald, an ecologist with Christchurch City Council – there’s a video with her explaining the project below. Note that she stresses the value of the plant for gardens – both as an attractive plant and as a resource for other species. For info on the original 2017 initiative click here and for the 2018 follow-up click here. As far as I’m aware this project is now completed.
You don’t have to be in NZ to grow mistletoe in your garden.
The main Festival Day, complete with Druid Ceremony is on Saturday 7th December.
For Mistletoe Diary this year I hope (do I say this every year?) to cover a wide range of issues – including some interesting ecological points, comparisons with other parasitic plants, and, amongst other cultural angles, re-visiting mistletoe in Art Nouveau designs. This phenomenon was a particular feature of continental European design and I hope discussing these will help (me at least), in a very modest way, assuage some of the current crazy UK v continental Europe tensions.
So here, to kick off, is one of the plates from Edmond Lachenal’s mistletoe dinner service, designed for subscribers to Les Annales Politiques et Littéraires in the late 1890s.
This is just a teaser pic for now, I’ll say more about Monsieur Lachenal as the season progresses…
Very busy with mistletoe stuff this season – I’ve got loads of things to blog about but am having a bit of difficulty finding the time…
I usually post a summary of the wholesale mistletoe prices at the Tenbury Wells Auctions – so here, for the record, are this year’s figures, taken from Nick Champion’s reports:
Tuesday 27th November 2018 Mistletoe 1st Quality to £3.00 per kg to average £1.75
Mistletoe 2nd Quality to £1.00 per kg to average £0.50
Tuesday 4th December 2018
Mistletoe 1st Quality to £6.00 per kg to average £3.50
Mistletoe 2nd Quality to £2.50 per kg to average £1.50
Tuesday 11th December 2018 Mistletoe 1st Quality to £4.00 per kg to average £2.50
Mistletoe 2nd Quality to £1.00 per kg to average £0.50
Compare these to 2017’s prices, which were much lower. 2018’s sales, to use Nick Champion’s words, “saw a terrific trade on best quality lots”
Tuesday 28th November 2017 Mistletoe 1st Quality to £2.50 per kg to average £1.25
Mistletoe 2nd Quality to £0.75p per kg to average £0.25p
Tuesday 5th December 2017 Mistletoe 1st Quality to £3.00 per kg to average £1.50
Mistletoe 2nd Quality to £1.00 per kg to average £0.50p
Tuesday 12th December 2017 Mistletoe 1st Quality to £1.50 per kg to average £0.75p
Mistletoe 2nd Quality to £0.50 per kg to average £0.25p
As usual do note these are wholesale prices for freshly cut mistletoe – the retail price will be much higher as the material needs to be sorted, a lot of it discarded (there’s a lot of waste in mistletoe!) and the best bits trimmed and prepared for sale. The retail price will largely reflect the time taken to do all that.