Festival week – media 1

Saturday 25th November – and the Tenbury Wells Mistletoe Festival 2006 has now begun – the Christmas lights were turned on yesterday followed by the 1930s dinner-dance event.

So what’s in the Saturday papers about it?  Not a lot in most, though there is a quarter-page in the Daily Telegraph, majoring on the threats to the mistletoe auction site.  This is the piece that I mentioned a few weeks ago – with the photographer in the orchard – but as so often happens in the press they haven’t used any of those pics – just recycled some from last year. 

But the main pic is of the Druids – who make a striking picture – so can’t really blame the picture desk.  There is some disappointment in the Festival committe that the article didn’t mention more about the Festival events – but this is the main pages of the Telegraph – the concerts etc are less appealing to the editor of this than the threats to the mistletoe auction.  Events coverage will be more likely in the local papers.

A few national magazines have taken it up through – Saga magazine’s December issue covers the Mistletoe Festival events rather well – including a photo feature on their website.

Sunday 26th November.  No further media on the Festival yet – but TEME online mistletoe shop gets a plug in the Sunday Times online shopping pages.