Or just a generic Christmassy-themed retail-fest?
The phrase Mistletoe Market is fairly uncommon here in the UK – the mistletoe auctions at Tenbury Wells are sometimes called this, but not often. We also have a few Mistletoe Fairs – some more mistletoey than others (of which more in another post soon) – but we have few events formally called a Mistletoe Market.
But cross the atlantic and the US is brimming with ‘mistletoe markets’, some lasting just a day or so, some lasting weeks, some as early as November, some not until nearer Christmas. These are real, regular, pre-Christmas phenomena.
So what are they, and where, if at all, does mistletoe feature? Mistletoe in the US is, as regular Mistletoe Diary readers will know, a different and much less attractive species than the species we have here in Europe, so it would be surprising if these markets were actually about mistletoe – the local species aren’t really special enough!
And of course they’re not about mistletoe, the word is used as a label for a seasonal pre-Christmas retail event. But that doesn’t matter – it’s still a reflection of mistletoe as a cultural plant, harking back centuries, possibly millennia, to mid-winter customs with the plant.
Many of these Mistletoe Markets are run by good causes – Junior Leagues, Schools and other community groups. Others are run by city authorities and a few seem to be firmly commercially-run.
Some (fairly random) examples:

Marietta, Georgia – raising funds for community programs
Mistletoe Market is returning, Junior League of Cobb-Marietta is excited for the return of the beloved holiday shopping event. We are thrilled to bring back the spirit of Mistletoe Market, raising funds to support many community service programs. You can’t go wrong by Shopping Small and For a Cause! Mistletoe Market will be bringing together 50 plus specialty merchants from across the Southeast. Join us as we get the holiday season started!
Oklahoma City (Oklahoma’s state flower used to be mistletoe!) – raising funds to (their caps not mine) EMPOWER volunteers to IMPACT our community and ENRICH lives.
Mistletoe Market is Oklahoma City’s premier shopping event featuring unique merchandise from more than 100 carefully selected vendors from Oklahoma and across the country. Shop for clothing, gourmet foods, gifts, children’s items, jewelry and more – we promise you’ll find everything you need and more!
Mistletoe Market raises funds to support the mission of the Junior League of Oklahoma City. Proceeds from Mistletoe Market go to fund the Junior League of Oklahoma City’s health-based community projects in the Oklahoma City metro and helps the Junior League send trained volunteers into the community.
Thanks to the dollars raised at Mistletoe Market since 1994, JLOC has been able to distribute more than $1.5 million to Oklahoma City through funding of community projects!
Franklin, Tennessee, raising funds for Franklin High School Class of 2019 Project Graduation
Mistletoe Market is Franklin High School’s Christmas seasonal warm-up event, featuring crafts, gifts, decor and treats.
More than 135 vendors will be on hand from 10 a.m. until 4 p.m. on Saturday Nov 10 at the school, 810 Hillsboro Road, Franklin.
Free parking and free admission.
Grove City, Ohio, raising funds for the Grove City Food Pantry
The Mistletoe Market will run from 10am to 6pm on December 7, 2019. Reminiscent of the German Kristkindl Market, this festive Holiday Shopping Market brings old world charm & warmth to Grove City’s Historic Town Center
Breakfast with Santa. Come to these Festive Market Spaces for your unique, one of a kind, Holiday Gift Shopping
• In Town Center Businesses
• Inside City Hall’s Council Chambers & Lobby
Find Selected Retailers & Fine Crafters for Exclusive Holiday Gift Items & Winter Wares
Huntingdon, West Virginia, raising funds to promote physical and mental wellness for women and children
The Junior League of Huntington’s Mistletoe Market is a one-day shopping event that kicks off the holiday shopping season. Proceeds from this event help us with our initiatives on promoting physical and mental wellness for women and children. Mistletoe Market 2019 will be held at the Ramada Limited located at 3094 16th Street Road in Huntington, WV on Friday, November 8th from 4:00 pm-10:00 pm. If you purchase a VIP ticket you are granted early access from 4:00 pm-6:00 pm along with a wine glass full of coupons.
Abingdon, Virginia, supporting the William King Museum of Art with proceeds benefiting curatorial and educational programs
Mistletoe Market celebrates its 21st anniversary on October 31 – November 3, 2019 at Southwest Virginia Higher Education Center. Highlights of the Market include $500 in shopping spree opportunities, Mistletoe Market Cafe, and daily door prizes. Over 80 Merchants from 15 states bring a variety of items including: gifts for the gardener in your family, jewelry including earrings, bracelets and necklaces, holiday decor, clothing, and antiques. In addition to our cafe there are gourmet food vendors with fantastic holiday treats and food trucks to keep your energy high as you shop til’ you drop.
Houston, Texas – a commercially-run event
Shop till you drop at the Midtown Mistletoe Market. This destination, high energy NYC style holiday inspired market features contemporary craft, makers, fine foods, lots of activities, DIY gift stations, live entertainment and artists selling their original and series works, located in the heart of Midtown Houston in Midtown Park. Look for the beautiful outdoor setting with custom made red and white tents and holiday décor. Sip, stop and play Santa is on his way.
These are just a few – have a google if you want to find out about all the others!
Here in the UK we seem to call similar events (though we don’t actually have many of them) Mistletoe Fairs – I’ll say more about those another time.
Mistletoe Information: for general mistletoe info visit the Mistletoe Pages website.
And for UK mistletoe books, cards or kits to grow your own mistletoe visit the English Mistletoe Shop website at englishmistletoeshop.co.uk